Ask nearly any school owner what they want most for their school, and the answer you’ll most often hear is that they want more enrolments.
Sales and marketing are the vehicles that drive everything. Your level of Entrepreneurial Wealth is directly linked to your ability to sell and your understanding of the psychology of human influence. The major focus of this seminar is to teach school leaders how to develop and implement a lead generating system, lead conversion system, an effective referral system and implement effective growth sustainability strategy.
This seminar is a proven formula for achieving a numerical increase of 100 to 600 new enrolments in a single term. During these three days, we will be showing you how to unleash the 4 pillars of school numerical growth- (existing parents, staff, existing pupils/students and the Centre of Influence) to increase your enrolment by mind-boggling numbers.
Day 1: Lead Generating System: During this day, we focus on new and advanced strategies for generating traffic of prospects. Most schools can actually double or triple their bottom-line profits very easily and nearly overnight by concentrating their efforts on a few key areas that are overlooked by nearly every school owner. One of the first things to consider is how to get prospects. That is people who are interested in and are willing to listen to your sales story. But be careful here. “Leads” doesn’t necessarily mean raw new prospects from everywhere, but from targeted areas that promised the best opportunity to succeed.
Day 2: Lead Conversion System: On day 2, we focus on how to convert prospects into pay customers. All the leads in the world (no matter how qualified and interested they may be) will do you absolutely no good unless you can convert those leads into buying customers. The lead conversion system covers all you need to turn prospects into paying customers and keep those customers for life.
Day 3: Referral System: On this day, we focus on proven strategies to tap into the most effective customer growth pillar that accounts for 90% of business volume across industries. This training will help you to know how to motivate your on-board parents to willingly refer their friends, family, and colleagues to you.
Here are some of the things you will learn:
- The Power to Influence: How to ethically influence people to enroll their children and bring more children to your school.
- How to overcome objections and overcome the fear of Selling.
- The Power of Language – Words that Sell. With this, you will learn how a minor shift in your sales message can transform your enrolment by up to 100% increase.
- How to communicate the importance of selling to your team.
- How to create a multi-step sales process within your school (This is so important yet so few people are doing it properly).
Day 4: Growth Sustainability Strategy: During this session, we focus on how to Keep Customers for Life in a Competitive Market.
Having developed the system to a point you can really call a success, it makes a lot of sense to systemize the process. To sustain your growth, you must excel at customer service.
This seminar focuses on helping school leaders acquire the necessary to improve their customer buying lifetime and transform their customers into raving fans.
In this seminar, we cover, strategies that turn ordinary interactions into a moment of magic and memorable experience.
You will equally learn:
- Practical ideas on exceeding expectations,
- How to handle difficult situations,
- What to do to increase internal teamwork,
- How to serve and wow customers in a competitive market, and more.