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Module 201:

Marketing Strategy and Professional Selling Skills for Shy and Introverted People:

Ask nearly any business owner what they want most for their business, and the answer you’ll most often hear is that they want more sales. Sales and marketing is the vehicle that drives everything. Your level of Entrepreneurial Wealth is directly linked to your ability to sell and your understanding of the psychology of human influence.
Nova Sales and Marketing Training is a new and advanced strategies to generate traffic of prospects and convert them into paying customers. Most businesses can actually double or triple their bottom-line profits very easily and nearly overnight by concentrating their efforts on a few key areas that are overlooked by nearly every business owner. One of the first things to consider is how to get prospects. That is, people who are interested in, and are willing to listen to your sales story.  But be careful here. “Leads” doesn’t necessarily mean raw new prospects from everywhere, but from targeted areas that promised the best opportunity to succeed. Once the prospects are attracted, they will need to be converted into paying customer which is where sales takes over.
The major focus of this seminar is to teach business owners’ marketing skills and how to boost their lead conversion ratio. It is a state-of-art, modern sales and marketing training program that brings together the most helpful marketing ideas and sales methodologies ever developed to assist those interested in having successful entrepreneurship career.

The power of the course lies in its simplicity, stripped of theory and jargons, based on 15 years of selling on the street. Participants even experienced sales and marketing professionals and fresh graduates are amazed at how well the ideas taught in this course help them in launching or re-invigorate their sales and marketing career and make more sales.

On completion of this course, participants will be able to;

  • Identify target markets and target audience
  • Understand the structures of effective marketing communication
  • Understand the psychology behind effective engagement
  • Write effective copy to improve existing materials
  • How to develop a marketing plan around a structured process
  • Discover how to masters the fundamentals of marketing, formulate a marketing strategy, manage your brand
  • Discover the key elements of Marketing, how to position your business correctly and learn the great marketing promotional techniques.
  • Discover how to maximize profits from market segments, position persuasive offers to your marketplace, grow business with new and existing customers and create strong brand identities.
  • The new model of selling, self-evaluation exercises, customer and client needs analysis, creating sticky sales and how to become welcome guest sales person.

This Advanced Marketing Course is suitable for those marketing professionals with a strong grasp of marketing tactics but who are looking to pursue a strategic marketing approach to their business…

OUTCOMES

By undertaking the Nova Marketing Strategy training, you will enjoy a range of benefits, including:

  • Improved self-esteem due to increased specialist knowledge
  • Increased competitive advantage
  • Greater brand awareness
  • Increased sales
  • Improved productivity, costs savings and profitability
  • The Power to Influence: How to ethically influence people to buy your product.
  • How to overcome objections and overcome the fear of Selling.
  • The Power of Language - Words that Sell. With this you will learn how a minor shift in your sales message can transform your sales by up to 100% increase.
  • How to communicate the importance of selling to your team.
  • How to create a multi-step sales process within your business (This is so important yet so few people are doing it properly).
  • How to get into the salesperson’s mindset, distinguish between features and benefits and present competitive strengths.
  • How to articulate goals, addressing failures, asking the right questions, adding value positioning and building relationships.

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